Learning Web Analytics

Accelerate Your Business by Understanding and Measuring Data

Analytics can be an extremely powerful tool for measuring and maximizing the value of your business, but many people find it boring, intimidating, or hard to understand. In this course marketing expert Matt Bailey shows you what analytics is, what it can do, and how it will change your online business. You’ll learn how to apply value measurement to your website and figure out which pages convince people to become customers and which pages push them away. You’ll also learn how to integrate and measure your SEO and social media campaigns so that you can measure the full benefit of each.
February, 2013
Duration: 2 hrs 45 min
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